“It’s all about relationships.”
There probably isn’t a single word or phrase uttered more frequently than this one is at the Catholic School Advantage’s Latino Enrollment Institute (LEI) and Adelante conference each summer. One may even say we sound like a broken record given the extent to which we beat the drum for this seemingly simple idea. And that’s because for many Catholic schools, learning how to cultivate relationships with Latino families in their community has been the difference between viability and closure.
But what about those schools that aren’t necessarily experiencing enrollment challenges or facing impending closure? Is there intrinsic value in Latino outreach solely for the sake of building relationships, and how might that impact our school communities? St. Mary School in Vineland, New Jersey, serves as a perfect example of this. Their new initiative, United in Faith Latino Outreach (UFLO), is a great reminder that the work of building relationships with the Latino community should never be done simply for the sake of filling empty seats.