Market Research to Strengthen Enrollment at St. Pius V School
Purpose Statement:
The purpose of this action research project was to investigate and identify the unique characteristics that attract families to St. Pius V School, and thereby use that information to strengthen school enrollment.
Research Questions:
What are the key reasons parents choose to send their children to St. Pius V School? After three months at St. Pius V School, do new families perceive that their expectations have been fulfilled? How can the market research information be used in attracting and retaining new students?