Marketing and Communication Strategies to Attract and Retain Students
Purpose Statement:
The purpose of this action research project was to investigate the marketing and communication strategies and promotional tools that are most effective in attracting and retaining students and families to Saint Elizabeth Seton Catholic School.
Research Questions:
Which marketing strategies are most effective in allowing us to attract, admit, and retain a diversified student body that reflects the mission of the school? What are stakeholder perspectives on school communication and promotional strategies? What are stakeholder perspectives on the major strengths and weaknesses of SES?