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The Effectiveness of Catholic High School Marketing Strategies

Purpose Statement:

The purpose of this research was to determine which marketing factors most influenced prospective students and their parents to either seek more information about and/or apply for admission to BBHS.

Research Questions:

What factors played the largest role in spurring a student to get more information about BBHS? What aspects of BBHS that influenced your decision (student/parent) to attend the school?

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